Every Founder wishes they had more money, but we often don't realize what happens when we spend it.

There's this fascinating transition point that we go through as Founders where our problems start with income (because we always start with zero) and then quickly transition to debts (because someone always needs to be paid).

We put ourselves in this dangerous loop where instead of getting ahead on that next round of income, we actually dig ourselves deeper into a hole by adding exponentially more costs—and those costs aren't just financial.

We don't just grow income; we grow problems, and sometimes, way faster.

The Weight of Zeroes

When I was building my first startup with just a couple of college kids on payroll, I was terrified that I woul...