Here’s what you could do using Linkedin:

1. Find and create a list of target prospects: There are 550 million LinkedIn users. With LinkedIn Sales Navigator, you can create a list of target people who *fit the right criteria* of prospects that might buy your bathroom product. 



You can filter by GEOGRAPHY (e.g. country, state, etc), INDUSTRY (e.g. Hospital & Healthcare, Health, Wellness & Fitness), JOB TITLE (e.g. Director of Facilities, Head of Janitorial Services, Chief Procurement Officer, etc).

In seconds, you could have an immediate overview of all the people you could possibly sell your bathroom product to.


2. Contact and message them: Now that you have you list you can start doing ‘prospecting’ or ‘outreach’. You can use LinkedIn to directly message these people and tell them about your bathroom product.


3. LinkedIn advertising: If you prefer not to spend time contacting people directly, you could instead create LinkedIn adverts that advertise your products that are only shown to the people that you found in Step 1.

This will save you the effort of having to manually message hundreds - or thousands - of people (as in Step 2). Instead, you can pay to display adverts instead. This will save you time, however it will cost you more money upfront as you have to ‘pay per click’ or ‘pay per impression’ for your ads.

Am happy to talk further about all the ways you could use Linkedin to do some target marketing. Book a call if you’d like more advice! :)

In over seven years of SaaS enterprise marketing, I have found Linkedin to be the best source of information for business research in my my industry - particularly competitive research.

With Linkedin, I can:

- Identify hiring trends – What are your competitors and contemporaries doing as far as personnel? Are they in the middle of a big hiring spree, or are they stagnant? This can offer clues as to how their business is doing, good or bad. A sudden trend in new hires might mean they are expanding.
What could this mean? A new outlet, a new product line, a new service, or perhaps just a large increase in demand. Compare this to your own situation to see how you stack up to the competition.

- Identify firing trends – On the flip side of personnel analysis, assess competitors’ downsizing trends. If a sudden reduction in employees occurs, this might be a good time for you to leverage your dominance. If your competitor is struggling, it’s time to increase competitive intelligence. All’s fair in love and business.

- Identify hiring anomalies - Is your competitor taking on employees with new skills or with skills that seem out of place? This could indicate an expansion, a new service or something else that’s about to happen. With proper competitive intelligence research, perhaps you can figure out what’s going on and determine if it’s something you need to consider for your own business.

- Scan competitors’ new connections – Is a competitor beginning to connect with people in a new business sector? If so, this could be an indication of a new project or a new trend. Study the connections to see what they have to offer and try to see where it could fit into your business. Perhaps you too will want to connect to them.

- Locate competitors’ previous employees – A few minutes chatting with a competitor’s former employee can gain you tons of valuable information. Are they disgruntled? Perhaps they’ll be willing to let you in on some operational details. In the best situation, perhaps you can pick them up for your team.

- Make connections with industry peers – Find LinkedIn professional groups that relate to your business. This allows you to make new business connections. If you run a salon or a spa in Maine, connect with other salon owners in Arizona to share advice. They’re not your competitors so there is nothing to lose by sharing secrets.

I hope this helps! :)

One way to do this would be to BUY emails from a B2B database service such as Adenzo. There are also FREE alternatives such as ContactCloud (formerly Elucify) which give you up to 100 free emails a week before asking you to pay for more.

Otherwise, LINKEDIN is a fantastic (free) source of emails as it is home to over 500 million professionals (many of whom are B2B decision makers) and they often put their contact details on their profile.

You could either get the emails MANUALLY (by searching for a contact, going on their page, copying & pasting down their email when you find it) as many times as you need to to build a decent-sized mailing list. OR, you could do this with Linkedin AUTOMATION tools which will automatically visits hundreds of pages a day and retrieve the contact emails.

If you need help with this, please do set up a call with me via Clarity.fm to talk further about mining contact emails from Linkedin with automation.

Jonny Rose
Linkedin Coach (Win At LinkedIn)