The startup will be in travel technology space. Need to come up with a plan on how to get initial subscribers (its a paid service). I am talking about 5-10k per month. Would like to know what else can we do aside from the usual advice of blogging, SEO, PPC, Ads and mass email.
I've led Marketing as VP/Marketing or CMO for multiple firms and have been tasked with gaining paid subscriber. Some of the best advice I've found comes from a great book called "Traction" by Gabriel Weinberg and Justin Mares. The entire book is dedicated to answering your question in detail - and they break down each channel by chapter.
Answered 10 years ago
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