We have a business that is in 5 cities. The business is basically an event company hosting networking events. We have separate Facebook Pages for each city. However we only have one Twitter account for all but using hashtags to differentiate. Even with the hashtags, it can be a little confusing on Twitter. For instance, events in one city are cancelled tonight due to weather concerns but another city is on tonight. So one Twitter message said event was cancelled while another asked who's joining us tonight. You can see the issue. We hope to expand to hundreds of cities and even worldwide. Managing multiple accounts could be crazy. Is it a necessary evil? Or is there a better way to do this? Thoughts are much appreciated! Thanks!
Social media, at times, could get tricky to understand. That's where you need an expert advisor to help you leverage social media, making most out of time and capital investment. Even tagged as social, no two social media platforms are same and likewise varies their usage for specific business objective. Having multiple presence on same social platform isn't something new. But, those are for some massive companies.
The question you should ask yourself is:
1. What are you trying to simplify by multiple presence?
2. Can there be simple, not simpler, process to achieve the objective?
3. What are the specific purpose behind choosing specific social platform?
4. Is it all about customer service or something more?
5. Is there an alternate audience that you're trying to reach which your primary account can't achieve?
6. Where would the distinction lie between your primary account activity and sub-accounts?
7. How will you manage and brand different accounts?
Hope above helps!!
Answered 10 years ago
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