So, we have around 300,000 registered site members. But only about 150,000 of those are on our newsletter list, so they get regular emails. The rest haven't received anything unless they have bought something. However, I am concerned I am leaving something on the table... How can I reach out to these people, at least just once, with maybe a coupon or something to try to re-connect with them, while not blacklisting my server. Any ideas? Can I even do this?
It sounds like you have their email address, so I recommend using it to target them on Facebook and Twitter through their custom audiences program. You can upload the lists there and specifically reach these users ( and lookalikes). Twitter even has an ad format that send a targeted email subscription ad with an embedded form.
Your only email option is to send a transactional or relationship message such as a website maintenance, password reset request or terms of service update. As long as the primary purpose is non-commercial, you can include some promotion of the newsletter below the other copy.
Answered 10 years ago
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