We are launching a new B2B SAAS product. We could either ask the customer to sign the contract or get the payment via credit card. Our thinking is if he did the payment by credit card, the sales cycle will be much shorter. What is the optimal price point so that customers don't have to go to their VP's/Finance for for approval. We would like to maximize the revenue, but also shorten the sales cycle. I realize that larger companies may still have to go to legal department to ensure governance.
This is hard to answer without knowing the size of company you are targeting...
Answered 10 years ago
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