My business is a digital agency offering a specialised, premium content service - we make X piece of content, only X, and we charge "high-end" prices. How do I find my ideal customers? Here are some criteria. They should: -Work for a company with a healthy online marketing / content marketing budget, that could buy several thousand dollars worth of content from us in a year -Be authorised to buy content -Have a product/service that is either entirely online or at least use online content marketing as a primary channel So I'm thinking about targeting content managers / content strategists at firms doing $1million+ in revenue per year. Good idea? And how do I find them? Beyond that, how do I find people who need my service *now* or soon? Many of these prospects might need my one-off service 1-4 times per year... but I want my marketing to contact the people who are actually in need now, or thinking of buying very soon. Thank you in advance for your suggestions! Daniel
Targeting companies with $1million+ in revenue is not ideal. For a premium content service, you'll probably need to look for companies with at least $4-5 million and a dedicated content marketing manager. Search for content marketing managers in your niche on LinkedIn.
Keep in mind you'll be competing with content factories like Brafton that offer turn-key content production in volume for only a few thousand dollars per month. If you're competing on quality with a high price, you'll need to clearly explain why your service offers better results.
Answered 9 years ago
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