How do you market a product that's a new concept or "wavelength" for the target market intended when they have somewhat "unconscious incompetence"?

I have created a product that addresses the major issue of today's western society - lack of fulfillment, self insecurities, emotional addictions and lack of emotional maturity or connectedness to them self. It's written to and for a female with body image or emotional eating and is a holistic and even spiritual twist with a very forward and personal tone that's relative to the reader (because it's written by me and I'm young connected to those people but have evolved past that superficial addiction level and now want to educate about it) . It's written as laymen as possible but my trouble is that it's something that everyone woman could empower their emotional, physical and spiritual health with but it's a VERY sensitive topic. People don't want admit or will deny they need that help. They don't realise there is a problem. To sell the guidebook and events in an overcrowded "sell them what they want (hot body, health person coaching) and give them what they need" it will go undervalued or unconsciously "unneeded". As a new personally names brand - how can I not get burnt by being at the new cutting edge of the market. What do I need to do? What should I market my brand and self as, aa far as the "expert in X" when it's a broad and sensitive topic. Thank you x million for any help!