Hey there,So we are working on this product which will be a consumer electronic product but with a more design and fashion functionality rather than tech,the finishing price of the product at this point is around 300-400 dollars which makes it not a necessity but a luxury and not everybody will want to pay for it, i think one of the challenges we gonna have is to find a niche market and targeting people who will really convert on low ad budget,so my question is how do you think we can work this out? has this ever happened to you? will appreciate it,cheers
A couple of quick notes to add on top of some good answers:
1. Have you done any blogging / writing around the concept? If so make sure you have google analytics on your site and you have demographics functionality turned on. You will get some good high level demographic info on who is interested in your product.
2. Work up 1 - 3 personas of people you think will like the product look at gender, geo location, income, interests, careers, etc. of these personas. Find individuals or groups of people that fit into each persona and give them a survey. You may want to go to meet up groups or other gatherings that fit personas and speak to them. Offer to buy them coffee or sponsor your own coffee gather and use it as a consumer research group.
Answered 9 years ago
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