I need to be as thorough as possible — a brand is trying to protect themselves from any blowback or trolling on social media. This campaign relies on a #hashtag and personalized videos to be successful. How can I temper any concerns about this campaign and provide details on properly defining the risk of this social media campaign?
Find people who are polar opposites of you politically, humorously, and appropriateness. Run the campaign and hashtag by them and listen to the comments.
It is impossible to completely insulate yourself from blowback or trolls; that is why they can exist. But you can take precautions, as it appears you're doing, to minimize the risks.
Answered 8 years ago
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