We have been collecting email addresses for 7 years without sending any emails until a couple of months ago. Bad, I know! We recently cleaned the list and started sending a newsletter of curated articles related to social media and online marketing (the niche our app is in) to the 425k subscribers. The open rate is low, about 7% - 9%, with a click rate of ~0.5%. We are planning on sending 6 newsletters once a week, then dropping any emails that have not engaged with any of the campaigns. How do we make the most out of that list, keeping in mind that the goal is to have a sponsored link to generate revenue?
Tricky.
Likely many email addresses are dead + others have forgotten your name + why they subscribed.
Your steps.
1) Clean your list.
2) Place a link at top of each message that says.
Report this message as spam, which then connects to a non-interactive, instant unsubscribe mechanism.
This keeps people from reporting you to real spam authorities.
3) Wait 10 days, for all unsubs to come in.
4) Create a targeted audience in Facebook or Traffic Oxygen to get your name in front of these people + generate some cash, without emailing them.
5) Then run this for... say 30 days...
6) Then start weekly emails + keep these email going, so your list stays warm.
If all this makes your head spin, hire someone to assist you with this.
Answered 7 years ago
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