It depends.

Do you have a documented view of your prospective customer journey?. If not, this is a thing you should
do

You must have heard this before. Any product or service could be a vitamin (good to have), pain killer(temporary relief) or a pain reliever (long term relief). What kind of product you have decides the kind of Marketing Strategy.

You go to a super market for vitamins, a drug store for pain killer and a hospital for pain relief. Juxtapose this with your channels for marketing.

We can have a call if you wish to discuss more. I am quite affordable. Call Me.