The app will be applicable globally, but initially is being built for US and Canada. We're non-developers and are outsourcing the initial development, where our objective will be to bring the IT staff in house later. We want to provide beta, but in a closed fashion. However, much of the power of the app will be from SM sharing and viral activity created from it. To not enable SM sharing, even from closed beta, simply isn't feasible.
If your product relies heavily on a successful growth-loop through social sharing, you simply *must* run the social component "live in the stream." The value of the data you will collect far outweighs any concerns over someone guessing what you're doing by the social shares.
See my answer about what makes a great technology product here on Clarity about the importance of a great growth loop.
The ultimate thing you'll be able to learn via the public test is the effective of your messaging and a general click through rate. You can bring them to a page that playfully says that the link was generated by an app in private-beta and if they want to learn more, they can sign-up. That in fact, would be another great data point.
The point is that just by making your social stream messaging and link public doesn't make your product in any way public.
And by the way, the more effective your social share is at generating click-throughs or full-blown conversions (a click on the landing page of any kind), then the higher and stronger signal you have to the fact that you're on to something.
In a call, I'd be happy to share my experiences in building MVP's with contract labor and testing growth loops via social streams.
Answered 11 years ago
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