Lead generation is very important - more importantly, being aware of what works best to keep a steady stream of leads coming in to the top of your sales funnel. There are a number of ways to ensure you have leads, but before you get there, it's important that you understand your customer. By creating a thorough persona for your customers, you will have a better idea of how to reach them and what to say to them.
After this foundation is set, there are many different lead generation techniques you can employ. Usually this will involve a content strategy and lead nurture approach that will keep your company top of mind for the moment your lead is ready to convert to a sale. Additionally, by having a content plan, you can give your sales team the support they need when making those connections.
I would be happy to talk with you to better understand your business and help you by laying out a lead generation and lead nurture plan.
Hope this is helpful!
Thanks
-JL