Hi,
For a business that does not yet exist you would have to put a projection in your business plan. Then put what tool you would use to create the traction that will generate the sales.
A traction is therefore what you will or are using to create the traffic to your product. How well are your clients buying into the product and what success are you seeing from what you have been putting out.
From what I am understanding from traction it would means that your product would have to be off the ground already .
As a retail branch manager for almost 40 yrs I had to create branch marketing that would generate the sales to give my branch the profit that was projected for the period.
Some of the things you can look at to create that traction is
a) Discount on particular product/products for a specific time.
b) Cold calls with specific follow up schedule
There are others but feel free to set an appointment.