Yes, it is possible for someone to run Facebook ads alongside a direct mail campaign for real estate. In fact, many real estate professionals use a combination of online and offline marketing strategies to reach potential buyers and sellers. By using both digital advertising on platforms like Facebook, as well as more traditional methods such as direct mail, agents and brokers can increase their visibility and reach a wider audience. This can help them generate more leads and ultimately close more deals. Some specific strategies may vary, but generally speaking, using a combination of online and offline marketing can be an effective way to promote real estate listings.