Business scaling these days is tough but you should be happy to know you are in the right direction. From my understanding, you want to transition from being an offline heavy equipment rental business to a well renowned and recognized brand. However, in the online space, you will also be competing with businesses like United Rentals and Sunbelt Rentals who have fully enabled tech to handle all sorts of rental orders.

To get on their level, find a technology partner or invest in a rental tech that can both simplify operations for you and make you look like a proper brand. Below are some things to consider in your business expansion plan for making a strong digital transition:

1. Get Good Software Tech: There are numerous cart plugins and add-on options that add a rental module to a website but it is better to begin with a complete rental solution in the first place. Instead of just enabling online ordering, the rental software (https://www.yo-rent.com) will give you complete control over several things such as:

Order management
Inventory management
Rental agreements
Rental security
Rental add-ons
Verification documents
Overdue returns
Late cancellations
Quotation requests

Adding a cart plugin or a few integrations will fail to deliver all aforementioned functionalities that you need to launch a fully operational rental store.

With an online rental software, handling hundreds of orders will become easy with features like:

Booking calendar: Take rental date inputs and orders directly on the website
Rental security management: Collect and disburse rental security on the website
Late cancellation charges: Charged small fines for late cancellation of orders, i.e., post processing
Track returns: Take in charge of completed and overdue returns
Rental add-ons: Automate upselling and cross selling on every order

2. Focus on Branding: The way you represent your brand is absolutely necessary to compete against big players. They all have a defined brand voice, tone, vision and mission statements and strictly adhere to them. They also pay close attention to small details and ensure quality every time. Their customer support is fast, reliable and helpful.

3. Give more Value: The last point on my list is very simple. To build a name in the industry, you need to provide better value than your competitors. This can simply be in terms of rental pricing, free add-ons, discount strategy, loyalty program and more. You can test these offerings with geo-specific targeted marketing and scale up when they bring results.

Paying strong emphasis to these three points can help you scale and grow your online heavy equipment rental business. For streamlining bookings and related processes, I would recommend you YoRent online rental software whose free product tours are also available on its official website and don’t require any sign up.
Click here to see https://www.yo-rent.com/yo-rent-versions-demo.html