Tough to answer in full without knowing what your service is, but there are plenty of ways to get in front of college students. A few ideas: - Build a blog with useful/interesting content, share on social, build an audience - Incentivize current users to invite their friends through a referral p...
Hi there. It's hard to tell from the limited information. In general - if the conversion rate is measured by purchase vs visits I would say it sounds good. Perhaps you could share a URL to your landing page? In order to maximize the conversion rates you can use A/B testing to find versions of yo...
I think you have to go with your gut on this one. We've worked with clients to coordinate the use of telemarketing services through UpWork and have had a good experience. But we stuck with native-English speaking freelancers. Most on them were from the US. When they call, ask them to not only ex...
You'll find that looking at top line revenue alone won't provide much value to you if you are asking the question "Is my advertising spend worth it?" Typically, in advertising I want to know the Lifetime Value of the customer or the Average Revenue Per User (ARPU). Then, it boils down to : If I ...
It's absolutely possible to get customers / clients without doing any paid advertising. As you suggested - this can be from word of mouth or from a variety of other sources. Effective marketing plans often utilize a broad spectrum of both inbound and outbound strategies. And some business models...
Hi, I reviewed a lot of ideas trying to join Wayra, the Telefonica backed accelerator. Everyone thinks his/her idea is great, but only a few are really disruptive and have potential enough to be pushed by the market. Better than starting to build it, try to surf the Internet and look for similar ...
Worst case scenario, sell ads yourself. By doing slideshows this way you're going to be dramatically increasing your view count, which increases the price you can demand from customers. Try BuySellAds.com for a simple solution to selling ads on your site.
You can charge $2.33 per 30 secs So if you get 200 visitors per day, you can expect to make $464 per banner ad. Tho, There are many conditions that can change this calculation.
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...