Sure, it's always good to do SWOT at any point of time in business. It gives you a perspective on what's going right and what might go wrong. Critical it is to undertaking enhancements in your business and marketing strategy. It can also drive you towards innovation. Go ahead and do that!
I believe you may be talking about the Shoemoney tool system. I don't think it exist anymore as the link is not loading for me http://tools.shoemoney.com/
Biggest is probably the product-market fit. Is your product or service helping (enough) people solve a problem or fulfill a need? This is the biggest question a startup is trying to answer. You have to answer this question within a "finite time" and with "limited resources". So it really comes...
Google Analytics is the best free tool out there for this. Make sure that you are focusing your report on conversions - how many/what percentage of website visitors are taking action (filling out a form, buying a product, etc.). If you're interested in paying for help, you should check out Moz ...
This might be in my wheelhouse, but if not, I know who I can refer you to. I currently the Chief Growth Officer of a startup that has SaaS and Marketplace services. I’m in charge of growth strategy, revenue generation, customer retention, GTM strategy, pricing strategy, distribution channels, fun...
The best way is to create an app or a website that connects to paypal which automatically allows customer to call or create ticket as well as charge the customer based on timings. For example if the customer open your website or app during day it would be X dollars and if they visit it at 2.00AM ...
You'll find that looking at top line revenue alone won't provide much value to you if you are asking the question "Is my advertising spend worth it?" Typically, in advertising I want to know the Lifetime Value of the customer or the Average Revenue Per User (ARPU). Then, it boils down to : If I ...
These are tough questions. It may be possible to hire third party marketing companies that would be able to do some testing for you to give you the metrics, but most likely the best option would be to do the testing in house. I think that you would need to set up a few of these alternative sampli...
To read data from another URL and analyze it is possible to create as a WordPress plugin. However, very little of the actual code in the plugin would be WordPress-related. Does the Kissmetrics site ACTUALLY analyze your site? Or is it "identifying improvement opportunities" and requesting you e...
I can answer generally because I'm not sure which NLP algorithms you are analyzing (metadata, etc). First, you must identify the target audience for your possible new offering. You may already have this. If you do, then the best way to find out what the market wants is simply to ask. Unless I...