Make sure you've setup advanced analytics. You'll get a better picture of which conversions were direct, and which ones were assisted by another channel. Use tags and make sure your urls include all the detailed parameters - note that savvy users might truncate that link, so use a link shortener ...
Do you have any interest in maintaining the domain? Is it getting regular traffic? To maintain that, you'll want to get some relevant content on the domain as quickly as possible. From there, you can decide what you want to do with it. If you just bought it for nostalgia or because it belon...
Sure, it's correlative for technical reasons, iTunes / AppStore does not provide (yet, might change) a mechanism for that, so 3rd parties have to build their own. I recently discussed with people from Adjust and I was really impressed. HasOffers / MobileAppTracking seems to be a good choice as well.
I have been managing multiple domains/sites for my clients since a few years now and I think the easiest and best way to do it in your case would be setting up simple WordPress sites on each one of them and managing them with something like ManageWP(https://managewp.com/) . If they're niche dom...
If the transaction happens on the same website, as the test, you don't need to do anything. The user has a cookie that attributes the version of the test to the revenue tracking in your testing software (Optimizely, VWO). Once you connect the Google Analytics with testing software, you should be ...
The core challenge with all marketplace businesses is that you must develop both sides of the market simultaneously. I've been through this with several of our own brands (Fundable, Clarity) - and while they presented additional unique challenges - the core is brining both the supply and deman...
Unfortunately, there is no best way. It all varies by your goals, the funnel required to get people to the conversion and the value of each attribution. This type of modeling takes time to establish and generally will only come through experience of analyzing the data of visitors going through th...
Depending on the data, you can either use one of the following. Google Spreeshet / Charts: I use this for real time analytics generated from our system to quickly visualize the information. There's a simple JSON API that lets you pull that in although their is limits on the amount of rows you c...
Sorry to be a bit blunt in my answer, but the client hired your "e-commerce web agency" to do e-commerce conversion optimization, yet your company doesn't know how to do e-commerce conversion optimization? Perhaps have a conversation with someone in your company or talk to your manager or the ...