If there are any general similarities or common ground between the two target markets you can accomplish this goal with a single blog using target market-specific keywords and category names. I have a client who is in the home improvement industry, installing replacement roofs, siding, windows, d...
I think a better way to think about it would be to choose based on your own skillset. Blogs can succeed or fail in any subject matter, but what sets you apart is the value you provide. Choose a topic that you're most knowledgeable about and that you can provide a unique perspective on. And, eve...
Yes! In fact, when working with my startup clients, I regard the blog as the backbone of an inbound marketing strategy and a must-have for businesses looking to accelerate growth. Here's what having a blog can do for you: - Attract the right kind of prospective clients through targeted posts that...
I would suggest setting up a LinkedIn Group and then sending out individual inMails to experts. You want to craft your inMail in such a way so they'll want to participate in the group. You should be able to find the right experts by leveraging your own network or using filters to find the people ...
Purely from a blogging perspective, there is no question WP has the better CMS and overall controls/backend for non-programmers. Shopify is recommended more for expanding your ecommerce options with plugins, promo offers etc. Obviously would need more context here as far as feature scope and wh...
Content monitization completely depends on the traffic that you are getting, because without traffic analysis it will be blind attempt. So first analyse your current traffic then you can explore monitization platforms like Google Adsense etc or even you can go with affiliate offers that will give...
Pop-ups are generally pretty obtrusive to the user experience and may actually have a negative impact on your conversion rates. I'd recommend refining and testing your calls-to-action (including offer, copy, image, & placement) to make sure those are as optimized as possible. I'd also recommend ...
Congrats on fighting anorexia and beating it! Unlike others, you are asking the right question. How to write a blog comes before creating a website, making money from it, or anything else. So, here are a couple of suggestions: 1) Start by researching what's out there already. 2) Keep a pen and ...
Moz.com is a great resource for any knowledge level. They offer advice spanning from strategic level through to in-depth technical tutorials.
You've asked a lot of questions here. And I can say that these approaches are all valid. > companies that bury their blog are often tentative about it. Someone in the company has decided that it doesn't warrant attention - perhaps it's not ready for prime time. > Industry-wide stand-alone pub...