General Motivation for a general audience sounds like a hard focus point. Try breaking down- all motivation have singular aspects outside of faith and religion. What are your topics? Relationship, Career, depression/Mental illness, etc? Sometimes there's a need to talk things through to fully und...
I work closely with an events agency in the UK, and have helped them manage the digital side of some massive events for clients like Samsung and Oracle. I'm also an official TEDx organizer, so I know a bit about the non-digital side as well. I've not come across many social media accounts or bl...
I say to pitch the idea or 'outline' first. Have someone (on the payroll) responsible for sourcing opportunities, then ask your bloggers to pitch ideas. (For consistency's sake - consider bringing them together at a daily or weekly meeting?) From there, pitch the ideas to the brands or agencies ...
Never. However look to enhance any customer reviews that embrace such differences. Revolve your campaign around 1 or 2 particular reviews or customer reflections. Read about blue ocean, ignore your competition (they will confuse you and kill your focus - do you think they are studying you? hell...
Let us treat your blog as a product. A product is usually faceless. People are skeptical about what you say about yourself or your product. Other kind of good testimonials is expert testimonials, but the expert needs to be somebody people know. The best kind of testimonials are video testimonial...
There isn't a such a service per se. There are several methods we us to find bloggers but most are more manual. They are: 1) Via conferences like Affiliate Summit (largest affiliate conference in the US), Type-A Mom (one of the most active mom focused blog conferences), NMX (largest blog confere...
Choose the platform where your market is. And quickly figure out your cost of customer acquisition so you'll know how much you can afford to invest in marketing so your business model has a chance to be viable. That either sounds obvious (and I can hear certain readers already saying "Duh...") o...
I own and operate several brick and mortar shops (health related) and have had good success with online strategies. By good success I mean that nearly 50% of my client base finds my business via online search. While I am certainly happy to share my strategies with you - I'd strongly suggest you...
We have some success with it, but I recommend you check with Hiten Shah at KISSmetrics. I believe he told me that most of their sales can be tracked back to their content marketing efforts.
_Can_ you? Sure, but it's probably not the most effective way. What you're describing is "content marketing," and it's usually very good at improving the middle and bottom of the funnel. Meaning, when someone already knows about your site, your content marketing can help convert them to a trialer...