I really like: Think Like Your Customer http://www.amazon.com/Think-Like-Your-Customer-Understanding/dp/0071441883 Conceptual Selling http://www.amazon.com/New-Conceptual-Selling-Face---Face/dp/0446695181/ref=sr_1_1?s=books&ie=UTF8&qid=1459434489&sr=1-1&keywords=conceptual+selling You can le...
First you have to understand what STYLE of selling you're looking for. A book for one style may be great for me, but you'll think it's weak and ineffective. Two main distinctions are the "hardcore closer" (traditional) approach versus the "consultative" (more modern) approach. One appeals to an ...
If you want information that matters in "Creative Financing Techniques" find a person with the experience/insight. Most of what is in books is dated. Many of the more creative methods are a function of current tax code and market factors (like QE).
Good to Great (Collins) Getting Naked (Lencioni) Managing Humans (Lopp) One Minute Manager (Blanchard) Crucial Conversations (Patterson)
Mashable is the best blog a tech CEO should connect with. There are literally hundreds of books to sort through and you need to find books specific to what you are doing and what you will connect with.
This is a hugely important question. Thanks for asking it. You have to first understand the goal of your book. Book sales are a terrible return on investment for 99.99% of authors. The real value is in growing your business and creating new opportunities for more substantial returns. You can ofte...
I'm working on a character line. We have copyrighted characters and multimedia featuring them...songs, videos, books. You know what else we have? Corporate sponsors. Are the wheels starting to turn? If you're a toy manufacturer, you get into the action figure business because you want to sell ...
That's a much more complicated question than it appears to be, as there are multiple sources which will get you some of the inventory, but nothing which will get you all of the inventory. If you look at an OTA, they are pulling from typical sources like SABRE or Amadeus, but also from what is in ...
For 100 books (extremely small run), likely best to use a POD (print on demand) service like Blurb or Amazon's similar service (name escapes me right now). Way cheaper to self publish any run size + especially so for small runs.
Happy to help with this and can probably bring lots of ideas to the table. Also, since LOCAL is the focus, you can't just use digital. Most of your bookings are going to come from local non digital marketing, but they will coincide with the digital marketing you do. The efforts need to be combine...