First, congratulations on going the entrepreneurial route! You have a situation that is very common and one that can cause frustration so you're smart to identify it early. Branding, skills and experience are all external to you. They are the building blocks you use AFTER you've determined th...
How to monetize your blog? There are all sorts of ways, all of which entail their own challenges – paid advertorials, banner ads, contextual PPC ads, pre-packaged affiliate programs, negotiated sponsorships, etc. Now, listen; don't take this the wrong way, but not everyone will be smitten by th...
If your product caused skin issues with a consumer so bad that a court case has been opened it will hurt your brand and store like crazy. Mainly because this consumer now will leave a bad review, tell all his/her friends about the experience. And believe me future customers will find out what ha...
Try the International Food Service Executives Association (https://www.ifsea.org/). Their membership is incredibly broad. You can also try connecting with them on LinkedIn. The hard part is finding the first couple of executives, if you can tap into their networks, then you will find success. ...
Consider working with social media influencers (either YouTube or Instagram) to get your product out there. Assuming you have a website setup and can sell product directly, micro influencers are are great way to spread awareness and drive people to your website.
Yes. Who I would recommend would depend on what you'd like to see happen. Are you building only for iOS, or only for Android, or both? Will you have a bunch of content/stuff in your app or just a little? Are you thinking game or non-game app? Do you already have a big fanbase or would you be tryi...
I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...
I have written hundreds of blog posts by interviewing amazing people. I have interviewed best selling authors, CEOs, entrepreneurs and more. Here are my five tips for getting the interviews... 1. Ask - most people want to be heard and they will grant you an interview if you simply ask for it. ...
I think my advice here (https://clarity.fm/questions/3426/how-do-i-put-in-place-a-business-strategy-for-a-new-vertical) also applies to this question. To create a brand story, focus less on the brand and more on the story of your ideal customer. What do they struggle with? What problem are they...
There is no right answer for this, but definitely, you need to have a 'hustle' aggressive approach when you're launching something new. That means to dedicate some time to get in front of the right people. You can start by joining Facebook groups in your category, going to meetups (as a host an...