Hello, I have worked on a number of rebranding projects for large companies, and can tell you color is very important. Color gives the subconscious context to what your brand is about. For instance, most Eco brands tend to use Green as a base. This is also why McDonald's spent millions recently...
Realize you're trying to make a sale here. Meaning that your first job is to Stand Out. If you don't stand out, you don't sell. Every competitor of yours has a portfolio. It sure helps if you have several prospects, but even if you only have one that's OK. I once had a company create a custom...
The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game. The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product i...
Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game o...
If you're talking about an app-store launch, then it's important to have the core mechanics of the product (from a user interaction perspective) figured out such that the majority of your users are doing the things you want them to do in order to drive continual engagement with the app. Design p...
Your strategy should encompass at least four components: (A) Complete Visual/verbal/social/technical audit to find/create needed assets for transition: know which assets need to be retired or replaced and what transitional assets are needed to bridge the gap. Prioritize: not everything always n...
I’m a Business and Life Strategist with over 20 years of consulting on Life, Government, and Business Strategies. We’ve also submitted numerous bids to government and commercial entities putting us in a unique position to provide you a tactic that should bring you the results in overcoming your ...
I recommend targeting the brand owners/marketing departments directly. You then can likely find out the decision makers and can make your pitch directly to them. I have found this easier than going through ad agencies.
Maybe you can do Glamr and Shine should sound amazing and it’s nothing close to the other product so I would prefer Glamr and Shine!
In my experience, every step you take to complicate your company's structure and ownership rights reduces the likelihood of investors providing your venture with seed funding. To attract seed funding, investors expect a single-minded laser focus on the entrepreneurs' assessment of his or her bes...