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Results for: Branding Experience

As former CMO of Expedia I can tell you that being focused will trump any theoretical upside of having different names. To this day there's a struggle to build daylight in meaning between Hotels.com and Expedia's core hotel business - and there have literally been billions spent on trying to do t...

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I worked with a guy, who was with SKY news for 18 years, and we did a great transition for him into coaching. We discussed his strengths and weaknesses. We looked into what his passion was and created a purpose for it. I would want to work with you on who you want to serve and why. If you have an...

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