Greater risk = greater equity. How likely is this to fail or just break even? If you aren't receiving salary yet are among 4-6 non-founders with equivalent sweat investment, all of whom are lower on the totem pole than the two founders, figure out: 1) Taking into account all likely outcomes, w...
Hi There are various 'models' that you can use to estimate how many shares/percentages your new partner should get. These include (a) his/her investment in time and/or money, (b) the current + potential value of the company, (c) the time and/or money that you as the original founder already put i...
Hi, I work for a FinTech saas company and we A/B all over our website. Not sure if you have done this already, but do you have a clearly defined ideal customer (buyer persona)? I mean a vivid picture of what your ideal client is like? where they are located (if that's relevant), their buying pat...
CTA based tests are always some of the most interesting, but also provide big gains. One of the most surprising tests was when the button CTA on a form, which was aligned to the CTA on the form itself, lost with statistically significant data to just plain 'submit' and this was after several roun...
Logically this makes sense. However is easier said than done, and many would argue that even if you aim for a bottom up approach you are in essence still going through the traditional model because you have to filter out anyway to get to your actual conversions. Referrals are probably the best ...
This question is really hard to answer without knowing about what kind of exact B2B business we are talking about. However it is very easy to split test the whole process. You can use a free solution like Google Optimize or paid tools like: https://vwo.com/ab-testing/ Just make sure to attribut...
1) The whole team is growth focused, but I'm the only who helps guide and lead the strategy but for the most part, we know our core metrics and we have a development process for reviewing / assessing / testing / adjusting, etc. So I guess that's me. 2) We have many tools, and all depends on the...
This is a complex topic. Far more complex than can be answered in here. Best to hire an expert to help you with this, because Google will penalize you if they visit the same URL multiple times where different content is returned. You can research this yourself by digging into the Google Search...
The steps are the easy part. It's the execution. You can put together a great lead gen machine using content, cookies, and email marketing.