The short answer is yes if there is a local station that caters for your catchment area. Thing about the way that you do these radio ads though. If you look at the available data, most reported car breakdowns happen between 8am and 9am on Monday mornings (based on 70,000 reported breakdowns in th...
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
Assuming this is a search campaign, you should be able to see if any new competitors are regularly showing for your keywords. I would also investigate if CPCs have changed (or just conversion rate), how your impression share has changed, and how your average position has changed. If their campa...
You can use LinkedIn ads to focus on your specific target audience based on things like: industry, job title and function. Facebook also has specific categories regarding job types, I'm not sure if "hotel managers" is on the list. Best of luck! Let me know if you have any follow-up questions.