Relentlessly obsess over the problem facing your ideal B2B client and how you will solve that problem for them. I've written hundreds of thousands of words on this topic on my blog: www.shaunnestor.com The highlights are: 1. Know your goals and objectives 2. How how you will measure your perf...
With more than a decade of experience in top services firms (Technology products and financial products), being an ex-VP in Client servicing area, and realizing the impact good client servicing can have in keeping and growing your brand- I do know what you are talking about! The sectors which I f...
If your product caused skin issues with a consumer so bad that a court case has been opened it will hurt your brand and store like crazy. Mainly because this consumer now will leave a bad review, tell all his/her friends about the experience. And believe me future customers will find out what ha...