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Hey there; I've helped quite a few tech startups (mostly in travel & SaaS) nail down their value propositions, especially as it relates to copywriting & conversions. Just a guess, but could it be that you're focusing too much on differentiating based on your website's "features" or what it does...

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When there's low search volume for your particular niche, it does make sense to see if you can attract traffic from peripheral niches and interests (which it sounds like you've been doing). Sounds to me like your goal, from an SEO perspective, should be focused on long-tail traffic acquisition, ...

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Have been thinking about this for a while.. The answer that follows is based on insights I got from a panel in SF and from discussions with my co-founder Rob Attwell. So why is Silicon Valley/SF the birthplace of most great tech companies? It's about the unique concentration of 5 Cs: 1. Coders (...

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The way I hire anyone is to find someone who's currently employed in that role for a company in my existing market. You can find that person using a few techniques. 1) LInkedIn: Search who's currently doing technical sales for companies similar to yours, and reach out to them to get advice on "...

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psychological fatigue that's basically the reason entry level jobs fail to get higher positions the lack of motivation makes them psychologically fatigue if companies we have motivational speakers gift courses to everyone an entry level jobs they would be able to have more productive staff

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Yes, you can vest equity based on milestones instead of time. Just be clear in defining what the milestones are and what constitutes acceptable performance so neither party feels there is a "moving goalposts" situation. For more specific information, please feel free to set up a call!

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Kind of depends on who those 120,000 people are, doesn't it? Ask yourself what they have in common. And ask yourself what it is they want ... or would want if they knew about it. Then figure out what you can give them that (1) closely matches what they want and (2) can pay you for your time. ...

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One of the best ways to identify real problems in a market is to be a consultant and actually get paid to help solve the problem. Many great product companies started off this way (ex: Freshbooks, Hootsuite, Shopify, etc). They solved their own problem, and then build a solution so that others ...

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