Make a list of every word that you feel is associated with what you do, or that invoke a feeling you want associated with your brand. Some of them can be things like "rocket" or "super". Make the list long and then just start stringing two of the phrases together to see which ones sound good. My ...
There are 3 schools of thought about what to call a marketing agency. The first says be practical and call it something that relates to the product that you are selling. Good examples of this include "Ideo" and "Whatif!?" in the innovation space and "mindshare" in the media space. The second is c...
The main advantage of having the company and the product/service sharing the same name is that it is much more cost effective to build the brand in the early stages. You also need to consider what relationship any future products are going to have with your first (if any) - do they complement, co...
You're definitely going the wrong direction. That's my opinion. But I'm right, and here's why: Your domain strategy is hyper-extended. You've got 4 domains in .CO.UK – hopefully 8 counting .UK rights. That's all well and good for a British audience. But you deliver work online; so why not a...
Hello! This is a great question, my name is Humberto Valle, I'm a content and marketing strategist for www.Unthink.me. Our small agency bring big business tools to small growing companies. Your question is related to SEO, which stands for Search Engine Optimization. The reason why you don't see...
The downside is if you ever decide to sell the company, it's something out of your hands with your name on it. Jimmy Choo doesn't own his own brand anymore, neither does John McAfee of McAfee Antivirus. Simple conclusion - don't brand it to your name if you ever intend to sell the company.
Hello! This is a good question I think many go through the same phase when launching a business. My first tip is don't use an acronym such as LGA or MVA for example, acronyms are not memorable. That's what you are looking for, memorable names. With that said, is also important not to get too hu...
Hourly rate is the worst way to charge for your expertise. That's an employee mentality. Charge per project and charge for outcome. People don't care what the hourly rate, they want to know if I pay you X, you're going to deliver the Y results I am looking for.
I'd argue that adding "app" to your domain name *strengthens* your brand by making it more transparent and honest. It's accepted practice; see, for example, bufferapp.com and umergencyapp.com. "Try__.com," on the other hand, is less advisable: it sounds tentative and uncertain. For other URL o...
Hi, What you're contemplating is a licensing model. It's like 'franchise lite.' There are several questions you need to answer for yourself before you go recruiting any licensees. For example, are there any business systems that will come with the franchise in addition to the brand name? How...