I think you're looking at this the wrong way. Your customer acquisition cost is not something you should benchmark against other businesses. Without knowing more, like your short and long-term goals, it's impossible to answer. Two companies with similar business models may have different answers...
It depends on the source of the leads for the B2C. It is a very personal experience and also depends on the relationship level you have with the clients. I have clients who are very successful with a more moderate approach. We have worked out a pattern where they contact them within 5-7 business ...
We need to work on MVP and customer validation : how can we make the offering more specific and does this get a positive pickup from potential customers? When I work with my startup clients, we spend an incredible amount of time just summarizing the problem and how you are solving it. This need...
Before you spend $ or time marketing your service / website, ensure that your brand itself is quite strong. For example, if your name or domain is awkward, ambiguous, or off-putting, then every dollar and hour you spend promoting your brand will work less efficiently in your favor than if you we...
I would reach out directly, especially to some of the gaming companies who have got this process down to a fine art. Network on LinkedIn and you'll be surprised how helpful some of these folks will be, especially in the nordics where there is a very open culture of sharing , even in some of the b...
From my experience it is best to assemble a sales team and make them do some cold calling. I believe that speaking to start-ups personally will gain you more companies to post jobs on your platform. I would also advise you to go on LinkdIn and look around the job listings there to see which com...
You can easily search online + find individuals running Solo companies (0 employees) making 6-7 figures/year doing this. Just find a few. Pattern your business after theirs.
Reach out to small businesses in your area. If you can sell them on the benefits of having a strong online presence and help them set up a website and a blog, you will get some solid first customers.
Just scale up your PPC campaign to get more users. If your PPC campaign isn't pulling a profit for you, then you are doing it wrong.
Do you know how your best customers are finding you through adwords? If you have a big enough data set there's likely some commonality. It's a gross oversimplification but if you can track them from start to finish, there's no reason you should have to continue acquiring the $30 customers.