Having effectively run a young digital agency as well and growing revenue by over 400% within 6 months, I will share what worked for us. Word of mouth remains your best customer acquisition channel. Referrals paved a way for us in an industry that was already overcrowded. How did we achieve thi...
If you're looking for agencies who have it down I'd recommend Ogilvy Social W+K Social and RGA. But it really depends on how you want to position your agency, you'll see they all take pretty different approaches. https://twitter.com/SocialOgilvy https://twitter.com/WiedenKennedy https://twitter...
Remember when you start a business or are an established business you have to decide who is your perfect customer, since not all potential customers are equal, and not all potential customers are profitable. It is likely that the type of customer who is purely price orientated like those on Elanc...
There are three main models. Firstly, reciprocity, we recommend clients to your agency to partner with and the agency recommend clients back to buy your service. The value exchange needs to be equal, but when this works it usually forms the strongest of strategic partnerships. Secondly, there is ...
Consider instead where a $2500 price point puts you. I use a selling technique called Monetizing The Problem, and in that process I get the prospect to calculate the size of their problem. Then I charge 5-10% of that figure. There's never any resistance, because they see where the number comes f...
Hey! So if you just need it for purely scheduling, Buffer is no-fuss and I would 100% recommend them. BUT if you want to manage comments/engagements, have in-depth reporting and analytics, I would recommend Sprout Social. I haven't tried Hubspot before, but I've used Sendible and Planable. If yo...
As the former owner of a web design shop, I can see the appeal of a program like this. The biggest reservation I think a shop owner will have is understanding how you will treat their clients, what expectations have been set, and how much damage control they will have to manage if something goes...
Bill for the project and set clear expectations of the number of revisions, etc. Extra changes are charged at a pre-determined rate (hourly, per change, etc). The idea is to keep the objective of the project in the forefront. Rather than "designing a website", you are improving the website the m...
Hey there, I trust that your CRM is robust enough to trigger some workflows and automated steps. I would recommend you have an automated series of reminders to both your customer AND their respective relationship manager that fire as the client approaches their end of contract. To your internal...
a) are you good at selling? b) can you afford to hire someone? c) do you have time to sell? Until you can afford to and literally don't have the time too, my gut says do it solo.