There are so many answers to that question, but the critical thing is that you have to be tuned in to your organization's strategic goals. You have to know what the organization wants to accomplish -- and why --- before you can offer guidance on the best way to get there and how to measure your s...
You can reach this audience by uploading the email list to various ad platforms, too. For example, you can create a lookalike audience on Facebook or Twitter by uploading your 200k list. Some percentage of those 200k will "match" a FB or Twitter user, and the platform(s) will look for users with...
It can be pretty common. It's different for different networks, some will over-report and some under-report. Google for example generally under-reports conversions, so we adjust for that on our end. Social buys generally over-report due to bots etc. It's definitely annoying but once you get your ...
I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...
Content monitization completely depends on the traffic that you are getting, because without traffic analysis it will be blind attempt. So first analyse your current traffic then you can explore monitization platforms like Google Adsense etc or even you can go with affiliate offers that will give...
Hi Awan I founded and managed (for 5 years) a legal and business entrepreneurship program at a leading university. I also created a unique course on entrepreneurship (how to set up a startup from zero). I less focus on internet marketing, but cover all th rest. Let me know if you want to talk. ...
Hello! Thank you for reaching out to us here, I launched a consulting business almost 10 years ago to leverage my Masters in Strategy and experience with several successful startups. I merged business coaching with marketing and for the past 9 years have been helping small-large organizations glo...
There are still countless opportunities! We live in an exciting era. As humans, we still want to connect and share our experiences, meet new people, and deepen our relationship with those already in our circles. We must balance our privacy (which is unique to both users and publishers), as well ...
Show them how to solve ONE common problem in this field. Package it in a pdf report or video. Put a call to action at the end for the full product. You don't want a free consultation as that ties up your client's time, and often with people who will never become buyers. You want this automated. ...
Fun perks? Hell no! Most people don't give because there's no assurance that money will be used properly. It may simply be feeding a habit or going down a bottomless pit. If a homeless person were raising money not for himself directly but for a reputable charity, then that might motivate con...