Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage. You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to ...
I own a digital marketing firm. We have 8 strategists each focusing on a specific vertical. This allows us to bring in multiple areas of expertise to a single project with varying ideas and strategies. I don't believe in jack of all trades. I prefer to have people who can learn everything they ne...
Well, when you have viral marketing, then it helps to spread the word about your business like wildfire on it's own. It's a self-perpetuating loop. So rather than you paying for advertisements, people will share your content or tool or something else because it's so cool or does something valua...
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide -...
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at ...
You have to consider what benefits you have to offer contributors, and market those in a concise way. Do you have a blog? If so, you could run interviews and guest posts which offer value to your users and advertising for your contributors. Can contributors work with your startups in a paid way, ...
One solution could be to use smaller, more portable cranes or hoists in place of large cranes. These smaller cranes can still handle heavy loads and be moved around the construction site more easily, but they may be more affordable for smaller businesses to purchase or rent. Additionally, there a...
The one thing SEO, social media, website development, email, etc. all have in common is they need people to make them great content. So, jobs involved with writing, graphic design, and content research/strategists are all in high demand and will be for the foreseeable future.
While you've created a good amount of content on your Kickstarter campaign, your website is lacking severely in it. With that in mind, when it comes to your website I'd propose focusing on these two main goals: 1) Increase lead generation through your website. 2) Engage more with your current (...
Instagram is great for attracting targeted customers. But the biggest problem is you can't add links in the post. The links are added as text and are not clickable. I think following is the only best way to covert your followers to customers: 1. Keep posting quality content. Always post unique, ...