Cash money should be treated separately than sweat equity. There are practical reasons for this namely that sweat equity should always be granted in conjunction with a vesting agreement (standard in tech is 4 year but in other sectors, 3 is often the standard) but that cash money should not be s...
If you are targeting runners, I'm sure that you have targeted actual races, where you can be a vendor and sell coffee to the spectators as well. To find running groups, try Facebook Groups, there are a ton of running groups in different towns. Also look up fitness/shoe stores as sometimes they pu...
Assuming, that you're able to effectively communicate to others why your project is a 'tremendous opportunity', then here are some options: - Look up local universities and email the chairperson of whichever programs relate to the type of cofounder you need (i.e. electrical engineering, marketi...
Hi, what a great question. Ever since my best-selling book, Invest Local, came out in 2014, I've been getting lots of Clarity calls about raising capital for small business. You haven't specified if you are looking for debt or equity financing. Let's discuss both. Equity: The investors you've ...
I think that's a hard question to answer in the abstract without knowing the extent of your IP, the relative market potential for the product, your desire or need for institutional investment, and the relative contributions of your future potential partners. Have you considered a dynamic equity s...
Hi First of all, the fact that you are talking about market validation is great. I've seen so many startups invest time and money, only to find that no ones wants/needs their product, or that they only want a certain aspect of it, or they aren't willing to pay the requested price. So you're alrea...
Hi, 4a: There are various 'models' that you can use to estimate how many shares/percentages your new partner should get. These include (a) his/her investment in time and/or money, (b) the current + potential value of the company, (c) the time and/or money that you as the original founder alread...
Hi, Please can you be more specific? Mentors, team and experts is very broad and would be used for different purposes. Are you looking for different people for different reasons for each of these or more generalist people? What do you need from these people? Feel free to give me a call to di...
Hi, The first step to getting the right feedback for your pitch is to find the people who you think are qualified to comment in the field. In terms of expertise, you should look for these: -Previous experience / involvement in startups -Experience or involvement in VC's or Seed Funds -A startup ...
Always look for the free avenues first before putting down any dollars as you are running lean as it is. Look to on-line forums, groups in your target market that are discussing the subject area and begin engaging and sharing insights to show credibility for your offering. As you move forward, be...