1. Make sure you have a great list. By "great" I mean targeted to the specific demographic and psychographic profile of your market. 2. Make sure you have a great message and offer. 3. If you aren't a skilled copywriter - hire one. Consider your cost of client acquisition (and if you haven't calc...
I would not trade equity for design work. Unless this person will actually become a part of your team and create enough value to warrant equity. Otherwise it is short sighted to trade equity for something you need very early on just to launch. I'm sure your design/brand will evolve over time and ...
When you state a % you are being pragmatical, but if you are rasing a convertible note valuation might not be so clear you will then be defining a cap and a discount. Silicon Valley VC's want to understand more what your burn rate is for the next "x" months and what would be your next funding or...
Standard here is 1% with a 12 month vest, assuming the kind of involvement you're describing. message me your email on Clarity and I'll send you the standard docs which also spell out involvement. I've answered this exact question before so I would suggest to all new Clarity members that you ...
As in most investing questions, it depends. I have seen many, many variations, but the basic designs are made up of debt instruments and equity instruments, usually with a combination. The decision on how to construct the "deal" is all around risk and yield. The higher the risk, the higher the y...
What's the business model for the freelancing platform? Have you looked at http://equitydirectory.com/? They are a startup concierge matchmaking subscription service for founders looking to share equity or cash/equity splits with contributors. Are you familiar with http://SlicingPie.com? I thin...
The decision to raise equity capital would be made based on these criteria: (a) Size of your market: Is it a big market, meaning you have a chance to hit $100M in revenue in 5-8 years? (b) What is your YoY growth rate? (c) Will infusion of equity capital help you greatly accelerate your YoY growt...
Banking Relationships - For this amount of money in emerging economies, a bank loan (or other form of debt) is your best option. There may be some private equity funds with an eastern european outlook. I may also be able to connect you to some investors, send me a message to tell me more.
If the team has aspirations to build a venture backeable business (i.e. Raise money for equity), then of course you should ask. Ask the CEO if he has a ESOP (Employee Stock Option Plan), and if it's part of the compensation package. You're allowed to ask. As for the right person on Clarity, pr...
Mark is correct that the best advisors should have skin in the game but that advice is applicable only when you and your business are obviously investable. I've engaged advisors at times when I knew I wasn't ready to ask for their money and I've often begun advisory relationships in the earliest...