A degree is a great start! What works well is successful campaigns to spread awareness - get people to sign up for a social media account, contribute to a Kickstarter, raise money for charity. Interning for a medium size firm as their marketer will give you a chance to make mistakes, learn basics...
I'm going to be making some assumptions with the hope that my answer will be helpful to you (if the assumptions are correct) and others. 1. Make sure YOU are "running" all marketing. By this I mean that those you hire should be following your strategy - not creating it. They should be communicat...