Typically yes. And the more traction you already have, the more historical info you have on sales, the farther into the future you should model. 3 years is typical if you have traction and knowledge on which to base your projections.
"Based on the success we are able to achieve" suggests, to me, you are looking at a price that will be tagged to an earn out provision. In other words, the price of the deal will be contingent on you achieving specific revenue targets in the future. If I'm reading this wrong, please correct me...
Depends on where your team resides. In SF, you could use an average of $135k for all-in costs for each employee. In Toronto, you could probably drop that by 20-30k per person. But there are so many other factors related to burn beyond headcount that just using a headcount cost + overheard to e...
Source: I founded a major display ad tech business. (What about Google's prediction of $100B by 2017?) I believe there are a few key things that need to change: Publishers need to wake up and stop forcing buyers to use old school hand-to-hand combat direct sales methods (where 70% of the curre...
Doing forecasting need to determine: 1) the sources of revenue and the revenue drivers 2) the classification of costs and the costs drivers 3) the nature of costs and their patterns Then you develop profit and loss + balance sheet + cash flows forecast. With the above basis, you can perform th...
Let others do the heavy work: use a software solution. There are many out there, so start with exactly what you need to know (the information you need to have available comes first, then you determine what and how to track). Do some research on the available software and then call up a few compa...
Hi, you can find some open articles from Euromonitor (although most are not open), internetretailer.com/trends/consumers/ , Forbes, https://blog.vendhq.com/ or BCG reports.