I think what you're asking is how do you know when you've reached true product market fit. There is a ton of literature out there on this and if you search for "product market fit" you'll probably have more than enough information to apply to your own business, but it depends a lot on the product...
Startups are, by definition, "temporary organization designed to search for a repeatable and scalable business model.” (as reported by Steve Blank). The main bits differentiating startups from mature companies are: * Narrow target - startups always start small, focusing on a narrow niche/subset...
Why are you adamant about press releases? They are by far the worst conversion rates {unless you're a household name like the post or fool} for businesses. For our evens we do sometimes send out PRs but locally only and to those writers we know. Which is key. Also making it easy for them to p...
I'm answering your question assuming that you hope to be able to replicate it's own success in your own mobile app. There are a couple of factors responsible for it's growth that are instructive to anyone building a mobile app. "Leveraging the intimacy and privacy of the mobile phone." We now...
That is perfectly normal and really just fine. Creating a company, growing a company and maintaining a company are three different jobs and the best fit is rarely the same person. Now that your creation has matured, it may be time for you to hand it over to someone else who will protect your in...
The core underlying factor for this is that platforms and behaviors took hold which did two crucial things for commerce, communication, and entertainment driven companies. The first was provide a graph to leverage for quick scale, Zynga on Facebook being the best example. Many others were able to...
Inbound marketing is currently the greatest ROI method of generating demand for your offering. This really boils down to putting out high authority content through Search and Social channels so you can start to engage with prospects and steer them inwards to your automation system. From there ...
Firstly - it is not always about spending a fortune on marketing and advertising. It is more about laws of physics than math. If you can put enough force into things that all increase the energy of that force - meaning, doing less isolated efforts of marketing but more integrated approach. Look ...
Revenue alone will not depict the traction. US is a huge market and highly competitive environment for business exists there. A detailed analysis is required to recommend the appropriate amount of funds required. I would encourage you to set up a call with me to do it professionally.
I have. You will experience a much better return on investment, and your customers will have a much better experience when you take advantage of audience segmenting -- which Customer.io and the likes offer. To be far, you can achieve this same result with tools like Aweber, but they are not as ...