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Results for: Growth Management

This might be in my wheelhouse, but if not, I know who I can refer you to. I currently the Chief Growth Officer of a startup that has SaaS and Marketplace services. I’m in charge of growth strategy, revenue generation, customer retention, GTM strategy, pricing strategy, distribution channels, fun...

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Are you looking at this subject from a marketing or management of growth point of view? In other words are you asking how to grow or how to manage and track growth? Michael michaelirvin.net

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Assuming your first two conditions are fulfilled, then yes, why not. The problem is in the execution. Most affiliates allowed "in" under typical circumstances are useless and will do nothing. More than 90% of them. So your qualification process will have to be heavy. You also have to make it ea...

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it sounds like you've already answered your own question – you needed a COO yesterday. I would disagree with your CMO that adding a COO is just adding "another layer". It is, in fact, what keeps the lights on. If your house isn't in order, everything else falls apart. With 26 employees, one of y...

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Well done for reaching this stage - not an easy task. A few marketing options: 1. Give an incentive to your existing customers to promote your services. For example, you can offer them a once off discount or 1 month premium package for each customer they bring (it all depends on your services). ...

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Hi Heavily depends on you payback time for customer (how long in months it takes you to get money back invested in acquiring them). If it is more than 12 months than you have to work on reducing the cost of acquisition. Without lowering the cost (and lowering the payback time) the growth wthout ...

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One thing I like about your question is the fact that you're ASKING it. Trying to quantify profit. Most people never even get that far. They treat profit--especially if it is that of their own business--as some ethereal thing they will "get later" if possible. "To manage we must measure" is a ...

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No. There is no way to build a billion dollar business without a management team. The founding team of a startup is a very significant part of the evaluation of any early-stage investor. Furthermore, regardless of the business of the app, there are critical business decisions and actions requi...

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People hate calls. People hate emails. People hate mail. Do you really want your first impression to be that of an interloper and a pusher? Then again, most recipients aren't event going to look at what you send them. What is your niche? Office managers for private family healthcare providers i...

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