The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impac...
Thanks for reaching out. Do you want to meet in person? I am in San Francisco/San Mateo location. Best, Sean
No matter if you are creating a physical or webbased marketplace, the used car market is crowded. So you need to stand out. So you need to explain exactly what value you are creating for the suppliers. Parameters could be: - Convenience: Easy to set up a profile or deliver your car. - Best price...
Hello! I am a former automobile dealer, and I had an auto repair shop, body shop, and licensed vehicle inspection station in central Missouri. I am very familiar with this industry. I entered this market at the wrong time, grew quickly, and hit the Great Recession at the wrong time. My goal was s...
Hi Heavily depends on you payback time for customer (how long in months it takes you to get money back invested in acquiring them). If it is more than 12 months than you have to work on reducing the cost of acquisition. Without lowering the cost (and lowering the payback time) the growth wthout ...
The core underlying factor for this is that platforms and behaviors took hold which did two crucial things for commerce, communication, and entertainment driven companies. The first was provide a graph to leverage for quick scale, Zynga on Facebook being the best example. Many others were able to...
Firstly - it is not always about spending a fortune on marketing and advertising. It is more about laws of physics than math. If you can put enough force into things that all increase the energy of that force - meaning, doing less isolated efforts of marketing but more integrated approach. Look ...
Charging per lead shows that you are setting your pricing based on the value you bring to clients, and that you are willing to put a personal stake in getting them results.
That's a huge question - but in my view it really boils down to four things: 1) A clear sense of the problem they were trying to solve; 2) Crystal clear focus on only the most high-impact things; 3) Relentless pursuit of excellence in execution. 4) Luck. That fourth one mightn't be a popular one...
I would start with some growth hacks to increase your sales without raising your costs that much. 1. Social media - provide valuable content related to your SAAS and the industry it targets. Build traction by showing case studies, customer reviews, how customers use your product and how it saves...