Andrew Chen's blog is probably the most relied source when it comes to learning about metrics like CAC and LTV. For real life case studies, follow Nathan Latka's podcast to know what each of these mean for different startups in different industries. Growth Hacking is ever evolving and hence what ...
I've had great experience as a user of Udemy and write my own courses but offer those privately for my clients. It's always better to build a course that answers a specific need. Think about the avatar for your business. You can't meet everyone's needs. Build a course with no more than 8 seg...
First of all, I wish you success secondly Since the work is not limited to a specific sector and is open to several areas, the site must be coordinated so that services are displayed and start paying fees to subscribe to the site and provide benefits for each user according to the price of the p...
In my experience, and based on the way I coach my clients, creating a pricing model without first creating a business model is an indication of a poor strategy. That said, here are my thoughts based on the information you've provided: 1. You are incorrect about your assumption of "the less the...
Why are you adamant about press releases? They are by far the worst conversion rates {unless you're a household name like the post or fool} for businesses. For our evens we do sometimes send out PRs but locally only and to those writers we know. Which is key. Also making it easy for them to p...
This is a broad question. You can gain customer loyalty and repeat patronage, but it takes much more than a marketing strategy. Customers want a positive experience, get a high-quality product/service, and pay a fair price. The customer experience starts at the first touch point and ends with the...
Not at all. To me your suggestion is not discounting - it is a free trial period for potential customers to try out your product. And you want to limit it to a one day test. In my view, you could go up to a week without devaluating - especially if you integrate it with a testplan, so you show t...
I worked from a home office for 8 years before getting an office and hiring w2 employees. I wish I had focused more on systems earlier because I would have more quickly realized that I do not need a centralized office with employees that work in the same building. Though 75% of us work under the ...
First of all, it is VERY important that you are uploading your videos natively to Facebook, as opposed to simply sharing a YouTube link. Facebook will penalize you for sharing the link, but greatly reward you for uploading the video natively. Whether or not you are already doing that, the easies...
There are a few ways that you can sell to b2b customers on the same website. One way is to create separate sales pages for b2b customers and make sure that your sales copy is tailored specifically for them. You can also use lead capture forms or email opt-in forms to collect contact information ...