I don't know any specifics about how these companies do things, but this part of what they do doesn't seem like it'd be especially hard. The various music service APIs provide ways to search their libraries for a string so you could do a reasonable first stab that way. Youtube's API provides th...
It can certainly be tough to build up a substantial follower base, starting from nothing or very little, especially if you haven't launched your product yet. But here are a few tactics to help you get in front of more people pre-launch: 1) Start sharing tons of useful content. Before you bother ...
If you have a substantial community, it's just a matter of sharing the same content (depending on the social media platform) with a different approach and see what they react to. You shouldn't focus that much on research but to see what get people to convert into users or clients. The reality...
It's all about building a relationship with these journalists and bloggers. You want them in your pocket long term. Ultimately, they are usually interested in the same things as you, which gives you a chance to connect on a deeper level and make an online friend. If you make a friend, then maybe...
Are you looking to build a volunteer test group or get professional feedback on the actions of your beta testers?
Try using Geckoboard. There is definitely a time investment in the setup, but you can get a great suite of products/metrics integrated into one dashboard. https://www.geckoboard.com/
If you haven't already have a co-host organization or have sponsor that adds to the guest list to grow both networks. Engage a charity to co-host that would benefit in some way plus you reach their audience. Put referral program in place - bring a friend get something in exchange.
I specialize in handling digital marketing with small businesses in Toronto. Most of the small business owners have a limited budget and they are overwhelmed by the fact as to how they can compete with the bigger players out there. The solution is to use a combination of inbound & paid marketing...
Here are some options: ___Free Options___ 1) Make apps without needing to spend a lot of time learning to code. Look into "MIT App Inventor" (http://appinventor.mit.edu/explore/). It's a very _easy_ way to make pretty complex apps using drag and drop coding. You can find youtube tutorials that...
You may want to purchase a media list to get more chances at press. Services like Meltwater (which is subscription based) allow you to search via keywords and gives you the ability to export the direct email and phone numbers of these individuals. Would be happy to export you a couple of media ...