There's a lot of info on ASO out there, so I suggest hitting up a few blogs that write about it. Here's an overview we published just a couple of weeks ago: http://blog.tapstream.com/post/65438643892/how-to-fix-your-underperforming-app-store-optimization
To put it simply: their VCs. Take a look at who funded them: Seed (12/2013) $1.43M Google Ventures Initialized Capital SV Angel Brett Slatkin Harry Cheung Fuel Capital Index Ventures Kleiner Perkins Caufield & Byers S-Cubed Capital Series A (3/2014) $8.6M Kleiner Perkins Caufield & Byers Garry...
Hi. Great you have an opportunity to meet with an interested investor so early in the game. Your initial meeting will likely not result in a "yes" or "no," so view it as an information sharing session for both you. Given that, you should: * present the market need you're addressing * convey your ...
I guess the best answer is, it depends. What kind of mobile game are you marketing? Who are you targeting? For what platform? (iOS, Android?) Different ad networks work better than others depending on the type of game. A good place to start would be MoPub, MDotM, Manage, and Insight.
Here is your 1-2-3 Punch answer 1. Use unbounce to make the page and select the best template for you from their template library here http://unbounce.com/landing-page-templates 2. Once setup make sure the leads are going into some sort of CRM system so you can make the most of them personally ...
Hey, I am CEO @ Incredo (www.incredo.co) and we do app marketing for start-ups Assuming you have already on Google Play or Appstore you may consider submitting your app to other marketplaces as well. There are various other app stores on the online market where you can upload your app. Acco...
Hi, Good luck with you venture! You basically have two options. Funded vs. bootstrapped mode. Assuming you are not going to look for investment for this particular project, your other option is to bootstrap. Bootstrapping is becoming more and more popular nowadays, since it lets you gauge the r...
I would reach out directly, especially to some of the gaming companies who have got this process down to a fine art. Network on LinkedIn and you'll be surprised how helpful some of these folks will be, especially in the nordics where there is a very open culture of sharing , even in some of the b...
I use ad monetization tactics to drive revenue for global mobile game brands. (Phase 10, Skip-Bo, Scattergories, etc.) Finding a way to monetize your users with ads without pushing them away is definitely a delicate balance. Answering your questions depends on 4 main factors: 1) Type of App 2) N...
If I may ask, "What's your definition of *mean* marketing?" In my more than a decade experience with companies, people have always asked for smart ways to market a product or service. I haven't found anyone trying to be *mean* with customers, as the word definitely doesn't carries a positive conn...