Your strategy should encompass at least four components: (A) Complete Visual/verbal/social/technical audit to find/create needed assets for transition: know which assets need to be retired or replaced and what transitional assets are needed to bridge the gap. Prioritize: not everything always n...
If you like it, go for it. Blogging takes a lot of energy and commitment, so go with a name that resonates with you first and foremost - you want it to be a place you really enjoy writing. That said, it can be helpful to 'brand' something in a way that's easy to remember - easy to spell, easy to ...
Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game o...
Invest it in yourself and find a great job that will pay the bills while you work on your own venture. Whether that means buying new work-appropriate clothes, books in your profession, a new certification or even interview coaching is up to you. I'd find a company that is emerging in an industry ...
It's far less important than it used to be, because so many social media businesses are much more reliant on their apps than their desktop websites these days. Instagram launched (and grew fast) with the domain instagr.am, for instance.
I went through this process with my blog, changing from Entrepreneurs-Journey.com, a 10+ year old website with plenty of domain name authority, to my own personal brand domain name - www.yaro.blog. We did everything by the book, carefully managing the 301 redirects, telling Google about the chan...
Hello Areriel, It can be hard to know where to start at beginning. What I suggest you do it to start a blog about the things you'd like to be doing. Then start building you following on the social media. Use Facebook, Twitter and Google+ to connect and engage with industry professionals. Go to...
The answer is: as soon as possible. Trademarks can take 1-2 years before you go through the entire process. You can apply for a trademark yourself on the USTPO site. Might help to have a lawyer or paralegal help you if you are inexperienced. A simple filing costs a few hundred in fees depending o...
Do you have any interest in maintaining the domain? Is it getting regular traffic? To maintain that, you'll want to get some relevant content on the domain as quickly as possible. From there, you can decide what you want to do with it. If you just bought it for nostalgia or because it belon...
You should make the name that the donor sees on their credit card match the brand name as close as possible. Structurally though, your npo should be collecting the money directly. Having built Canada's first - and at the time it was operational - largest crowdfunding platform for charities, I'd...