1. Money. 2. Leads. 3. Education. If you're saying margin is an issue, you should skew to the side of education and lead funnel model. At the end of the day, most good partners will always go with the vendors that are going to make them the most money. You should be rewarding the most loyal with ...
The answer to your first question is pretty simple. Basically you are talking about doing an exclusive deal on a (hopefully pattented) item, or just slapping another companies logo on an item which would be a custom label or private label. White label usually refers to SaaS. Cases are all aro...
What tactics have you already tried? Is there a way to co-create some new expectations going forward? For example, are each of your roles and responsibilities outlined in writing? Would your partner be open to creating a new partnership agreement around agreed upon roles and responsibilities? Per...
Market to your niche, talking about the same problems your beta clients signed on to get fixed. These are called "pain points" and are valuable language. Anyone in the situation will instantly pay attention to you. Note that I am saying you should talk about the problem(s), not the features of ...
There are a couple of key questions embedded in your decision that aren't addressed in your description that make this difficult to provide input: What are you looking to gain with a partnership? (capital, connections, expertise, access to customer base) How much and on what timeline? To use for...
It would be helpful to know the sector. I would try and start hyper local. That way you can easily and quickly get deals with small local businesses. You can then grow to small chains and then larger chains for a wider coverage. Small local business are in my experience very up for these ki...
I am a corporate lawyer and business adviser for over 7 years. I worked mainly in Israel, "the startup nation" and at least twice a year an entrepreneur comes over with a similar question. Don't know how to say it better but straight forward - no one EVER starts as a billion dollar company. Did y...
Go with the company you're most passionate about and you'll make a living or more. I wouldn't do B just because you think there's some pot of gold at the end of the rainbow. Your health and sanity isn't worth that trek, especially if you having some else you love.
This sounds as a deja vu to me. I have been in a similar situation back in 2000, we could only solve the issue thanks to a good mediator. However every situation is different and hence your route to a solution might be different. It also depends where you are in the world that defines how an emai...
first, please put a bit more effort into your question, it's barely comprehensible. regarding your employee: talk to him, find out what level of ownership and what risk profile tickles his fancy. leave room for increases in the future. open communication + transparency --> make sure everyone's on...