Great question! I believe that Hootsuite might be one of your best solutions. It is a free tool and you can publish through several social media platforms at once. For a free account, however, they limit you to 3 accounts I believe: https://hootsuite.com/plans/free There is also Buffer as we...
In my experience, classified sites have always been a total waste of time. I've been in business for 15 years now and here's what has worked for me: - Referrals - absolutely the best method hands down - Facebook Advertising - Becoming a trusted expert in the forums of whatever platform you use ...
I don't think being Pinterest-only is too specific. It is an overlooked, yet valuable, social media platform that most don't know how to effectively use for their business. When you're setting out to be an expert, you need to be prepared to answer what makes you different than the competition. I...
A PR Agency will (should) price this based on value to the client. You would be wise to do the same and avoid the hourly-rate blackhole. Work with your client to determine the value of the deliverable to them, and price accordingly. Internally, you should now how much you want to earn per hour,...
Content optimization is about producing content that your audience find valuable. You can start with optimizing existing page content rather than focusing on producing new content on your blog. Here, optimize titles, descriptions, headings and messaging for topical/keyword focus. You can also l...
I think you can be charging much more than you are, but if you're working with smaller businesses then maybe that budget is more reasonable. Why not offer some kind of tiered option? A post is $15, highlights are $10, but if you get both they're $20—something like that. If you other avenues to d...
I am an entrepreneur without a single degree or certification to my name. I'm certainly not anti-education (in fact, I've taught some university classes), but higher education wasn't the path I chose. My question for you is: what type of learner are you? I learn best when I'm self-directed, st...
If you don't have a previous relationship with these bloggers, then the subject line will be very important. You have to come across as delivering some value rather than a means to an end. I would recommend emailing them first and asking if it's already for you to send them your press release, to...
I say to pitch the idea or 'outline' first. Have someone (on the payroll) responsible for sourcing opportunities, then ask your bloggers to pitch ideas. (For consistency's sake - consider bringing them together at a daily or weekly meeting?) From there, pitch the ideas to the brands or agencies ...
If you have a self-hosted Wordpress blog, there is a great free plugin called "Tweet Old Posts" which will promote older posts on a schedule you set. http://wordpress.org/plugins/tweet-old-post/ It works really well and is simple to setup. Cheers, Hani