You're saying is that your product strikes a middle ground, "providing powerful project management features without the learning curve." Why is no learning curve important? Because it allows teams to transition to it without taking time to do it. Teams that are already using complex products lik...
First of all, you need to get really clear on who your actual customer is, and where they are. Are you actually selling direct to Gen Y (ie, internet, retail stores, etc) or is Gen Y your end user (ie, you're really selling to distributors or directly to corporations, site managers, HR profession...
Three main things: 1. First mover advantage - There were others around the same time - Jaiku, Pownce, Plurk, Identi.ca, etc. - but they didn't get critical mass quickly enough. 2. "Disruptive" product - Who knew a new online platform could totally transform the way we communicate and consume co...
As Seth Godin once said "If all your customers care about is price, its probably because you haven't given them anything else to care about!" Get those numbers on bad handling, shipping delays, lost packages and differentiate yourself from your competitors! Repackage what it is you do, in the wa...
Yes, that's extremely common and expected. Generally you charge 3x the rate you pay.