Being from Denmark, I had to look up disposable books as a concept. It lead to an interesting link, I wanted to share, that describes disposable books as "the dregs of the book infrastructure" http://craigmod.com/journal/ipad_and_books/. So I assume, that your market is in some sense a niche mark...
That's awesome. You are at a first stage of building a MOOC, a Massive Open Online Course portal. https://en.wikipedia.org/wiki/Massive_open_online_course I worked in the growth team of a UK startup that reached an explosive growth in 2015. I like your approach you applied the "don't scale" ap...
The first thing you should do is isolate your target market. Asia, India, SA are extremely wide if you're at that beginning stage of just looking at prospects. Once you've narrowed down a couple of regions, then you can do a more in-depth research on the key distributors in these markets. If yo...
Hi there, I wish I could give you an exact amount — or even a decent range. But, in reality, the answer is it depends. There are a number of factors I would use to quote this. Some of those factors include: - How much content, and what kind, is being created? - How much time are you expected to...
Selling to enterprise customers is about demonstrating value while reducing risk. You will need to show irrefutable proof that your solution will address a pain - ideally, one that is both urgent and important (Eisenhower matrix/Covey). The best way is to point to tangible examples of where you h...
What about it isn't working right now? Are you getting a substantially bad response?
I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...
You need to have a marketing plan.. Define your market segment and see how to reach them. SEO / SMM / your blog interaction , ads in newspapers or on the streets, or newsletters ... etc. All depends on the target segment.. If you want to share more details about your project, I can help wit...
I would recommend that you check out http://wistia.com/ - I use them for all my videos. Public and privately.
After advising and marketing for tech companies for over 13 years, and for as much as I value my own profession, there is no escaping this path: Start by getting your first 10 customers. No joke. That is harder than it looks. You can do this via social media, cold calling, personal networks, do...